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网站制作的几个误区

2012-07-24 酷站科技
简易的而言,网站制作便是网址根据网页页面构造精准定位,布局合理,照片文本编辑,编程设计,概念模型设计等一系列工作中的总数,也是将网站设计师的照片用HTML方法展现出去,归属于前台接待技术工程师的一项每日任务,前台接待技术工程师每日任务包含: 网站设计、网址客户体验、网址JAVA实际效果、网站制作等工作中。网站制作是网址策划总监、互联网程序猿、网站设计师等职位,运用各种各样互联网软件开发技术性和网页制作技术性,为机关事业单位、企业或本人在全世界互联网技术上基本建设网站,并包括注册域名和服务器托管等服务项目的统称。可是网站制作一般会深陷下边好多个错误观念:
Simply speaking, the website production is the web site through the page structure positioning, rational layout, picture word processing, program design, database design and a series of work combined, and are also the web designer pictures with HTML way to show out, belongs to the front desk engineer a task, front desk engineer tasks including: web design, website user experience, website JAVA effect, the website production, etc. The website production is web site planner, network programmers, web designer positions, use all sorts of network program development technology and web design technology, for the enterprises and institutions, company or individual in the global Internet construction site, and includes the domain name registration and hosting services floorboard. But the website production usually led some pitfalls below:

错误观念一(Error a):

别人有哪些我也要有的意识,在网页页面中装满照片、Flash、歌曲等很多公司老总常说你瞧我的竞争者XXX的网址多棒,哪些作用都是有,照片、Flash、歌曲,网页页面又好看又漂亮,赶紧给我搞个更精美网页来跟他拼一拼!那样念头简直悲哀,网址并不是用来漂亮的,也肯定并不是在比谁的网址好看!真实关键所在你期待网址,能出示什么好用的作用?要是做出去的网址可以考虑当时设计方案设想,能帮公司减少工作流程的時间或提升工作效能,这就是一个有效的网址。尤其是假如你自己的念头一变再变,无论你的网址是受托制做或由企业IT工作人员自主配置,遇到那样的老总,这一网址要想取得成功的机遇将寥寥无几。
The family has what I also want to some idea, the page with pictures, Flash, music and many other enterprise boss often say you see my opponent XXX website how good, what functions there, pictures, Flash, music, web pages and beautiful and good-looking, to help me to get a more beautiful web site to spell with him a spell! Think like this is really sad, the website not to do good, also absolutely not in whose web site than beautiful! The real key is that you hope website, can provide what practical function? As long as a web site to meet had design conception, can help enterprise shorten the working flow of time or improve work efficiency, and this is a useful websites. Especially if your idea is change again, regardless of your website is outsource or by the company IT staff by building on its own, run into so of boss, this website want to chance of success will be slim.

实际上就现阶段网上速率看来,网页页面假如再加上过多的FLASH,或挂上过多照片,必然危害传输速率,那样对广泛欠缺自信心的顾客来讲,非常容易就由于不肯细心等待免费下载结束,而挑选半途断开。如此一来,再好看的网页页面也不会有些人看!按照大家的服务项目工作经验,越来越多顾客挑选实用网站,不肯挑选太花里胡哨的网址。由于确实沒有耐心等待像SHOCKWAVE程序流程那麼长的下载时间;此外一个干净整洁、条理清楚的网页页面较为非常容易阅读文章,顾客能够 在很短期内寻找他要的信息内容,无须被过多生态破坏所影响。因此公司的网页制作不用过多美工设计,由于需看好看的图片,顾客当然有适合网址能够 上,无须消耗顾客免费下载的時间与钱财。
In fact the Internet speed is to see, if add too much FLASH web page, or hang up too many pictures, transmission speed will be affected, so to general lack of confidence in the customer, it was easy to because he wouldn't wait patiently the download is complete, and the choice is midway jump away. And so, again beautiful web won't someone see! According to our service experience, more and more customers choose practical website, do not wish to choose too fancy website. Because really have no patience to wait for like SHOCKWAVE program so long download time; In addition a clean, clear; the web is easier to read, customers can find him in a very short time to information, don't have to be too much visual pollution interference. So enterprise web design do not need too many artists, because to see beautiful pictures, customers have the right on the web site can be natural, don't have to waste time and money of customers to download.

假如你一直在运营自身的线上商务接待,你的网址最重要的每日任务便是市场销售你的商品或服务项目,别的一切摆脱这一基本准则的物品全是废弃物。假如你要不同意我的见解,你要先看一看一切前100名的网站吧。就拿在网上最知名的Yahoo(yahoo)而言,你看到Yahoo的网址上面有Java程序流程、软件,或是听见过歌曲吗?不需要多表述了吧?
If you are running your own online business, your web site is the most important task is the sale of your product or service, and any other from the basic principle of things are rubbish. If you still don't agree with my point of view, you go fi rst look at any of the first 100's web site. Take the most famous Yahoo Internet (Yahoo) for, you see Yahoo's websites with Java program, plug-ins, or heard music? Don't need to explain?

错误观念二(Myth):

只是滞留在公布企业品牌形象和商品信息上很多企业在导进信息化管理全过程,最开始想起的便是把企业商品、业务流程介绍、企业营销活动等信息内容贴在企业官网上。那样的作法顶多仅仅好几个电子公告板罢了,压根沒有充分发挥互联网的互动交流作用。因为传统制造业经营人大多数天性传统,因而针对主动进攻的提议大多数会举棋不定。实际上,网站架设应由互联网营销视角考虑。也就是说,是不是能够 通过互联网,在目前营销推广通道之外,出示一个公司与顾客中间直接接触与沟通交流的方式,出示公司另一种营销模式机遇。因而,传统制造业要的网址,应当由营销推广负责人视角优先选择思考。第二个视角就是以管理方法视角去思考,比如企业在我省有着很多服务网点或子公司,各种各样营业网点中间的文书传送或资源配置是不是能够 通过网址,以提升经营绩效。
Only stay in enterprise image and product information release on many companies in the load information process, the first thought is the company products, brief introduction, company promotion information posted on the company's website. This practice is at best multiple electronic bulletin board only, no use of network interactive function. As the traditional industry operators are a conservative, so for the initiative suggestion will have mostly. In fact, the website should be set up by the network marketing perspective. In other words, whether can you through the network, in the current marketing channel beyond, provide a between enterprises and consumers direct contact with communication channels, and provide enterprise another sales model opportunity. Therefore, the traditional industry to web site, should by the marketing director Angle priority thinking. The second Angle is from management point to think, such as company in the whole province has many business offices or branches, all kinds of network of official documents between transfer or whether the allocation of resources through web site, in order to improve performance.

错误观念三(Error three):

很长期也不升级一次,不高度重视搜集意见反馈信息内容,不按照意见反馈信息内容做出相对的调节假如一个网站的材料一个月才升级一次,我想问一下谁会出现兴趣爱好上这一网址?自然材料升级与维护保养必须成本费,由于大家并不是在做一个通道网址或行业网站,不用每天更新;假如能保证每星期升级或每两个星期升级,并在网址上标明更新或預告下一次更新,将有利于告之顾客什么时候能够 网上来获得最新动态。此外说白了活网址的“活”,也就是指需具有与顾客互动交流体制,比如邮件归档系统软件、留言板留言或在线客服系统等,自然不需每样作用都具有。务必对于网址的精准定位,挑选适死体制;另外针对顾客所发表意见的解决,也需立即,不可以让顾客对网址丧失自信心!  
A long time not update once, don't pay attention to collect feedback information, not in accordance with feedback information make corresponding adjustment if a website of the material a month to update a please, who will be interested in this web site? Of course material update and maintenance cost, because we are not doing a portal or professional website, not need daily update; If can do weekly updates or every two weeks update, and in the website where update time or forecast next update time, will help inform the customer can get the Internet when to get the latest information. Another so-called "live" live web site, also means to have the interaction mechanism with customers, such as email list system, message board or customer service system, etc. Of course, not all things to all have the function. According to the website must be positioning, choose suitable death mechanism; As for the processing of the opinions of the customer, and shall immediately, can't let customers on the website lose confidence!

一些人通常忽视了很重要的一点,那便是网址发展前途是由网址的来访者决策的,让她们令人满意通常就是你的重中之重。我也以前经历那样的工作经验。网站建设前期,常常有阅读者埋怨网页页面中有错码且简体中文折行有什么问题,之后历经科学研究,更改了网页页面的设置,大部分解决了这个问题,进而使大家的浏览量更上一层楼。尤其关键的一点是,如果我们沒有积极地去寻找阅读者的意见反馈,大家很有可能始终也观念不上大家的出错。
Some people tend to ignore the very important point, that's website the future is by visitors to the site of the decision, make them satisfied often is your first priority. I once had such experience. The early website construction, often have readers complain page code and Chinese fold a line has problems, and later after the study, the change of the page set, basically solved the problem, so that our traffic better. Especially important is, if we have no active to seek the reader feedback, we might never realize our mistake.

所以说一定要高度重视来访者的意见反馈,由于这些即将选购你的商品或服务项目的顾客就在这种来访者正中间,仅有掌握她们的体会,才可以使你取得成功。
So must attach importance to the visitor feedback, for those who are going to buy your product or service customers in these visitors center, only understand their feelings, to make you succeed.

错误观念四(Error four):

不可以效率高地管理方法电子邮箱,沒有创建起非常好的客户电子邮箱组,将珍贵的時间消耗在无利的工作方面你与顾客及潜在用户中间的电子邮箱沟通交流既能给你取得成功,也可以给你不成功。你难以还有机会独立与她们沟通交流并给他留有印像,把握住这类机遇很重要。
Can not efficiently manage email, no established very good user E-mail groups, the precious waste time on useless job with your customers and potential customers the E-mail exchange between both can let you success, also can let you to fail. It's hard for you to have the opportunity to communicate with them alone and impress, seize this opportunity is very important.

大家每日都是会接到大家发过来的商务接待电子邮箱,很多电子邮件写的就象十岁小孩子的著作:错字连篇,语法错误,文件格式错乱,无法阅读文章…… 每个人都做错事,说白了人非圣贤嘛,但这并不是你做错事的托词。安裝一个好的电子邮箱手机软件,学好其操作方法,保证 你的文本沒有错字、语法错误等。别忘记,这是你交给他人的第一印象。
We received every day from people of business E-mail, many mail to write like 10 years old children work: wrong character English, grammar mistakes, format chaos, hard to read... Every man is liable to error, the so-called: nobody's perfect, but this is not an excuse you make a mistake. Install a good email software, learn to its use method, ensure your text no wrong character, grammar mistakes, etc. Don't forget, this is your first impression of the left to others.

这一点十分关键!!!假如你沒有根据电子邮箱组与你的顾客及潜在用户保持联络得话,你事实上是在把纸币当废旧纸张扔。
This is very important! If you have no through the email groups and your customers and potential customers to stay connected words, you are actually in the bill to throw when waste paper.

大家只从她们了解并信赖的人那边购物,而向她们展现你很会干更是让大家信赖你的最好方式。维护保养好一个升级信息内容电子邮箱组能够 给你自始至终与受众群体保持联络。你能根据它推送网站升级通告或新品信息。你始终不必担心她们会忘了你,由于你的名字.或知名品牌总在最前边。你乃至能够 卖广告宣传。但别忘记最重要的一点:你需要创建起大家对你的信赖并保持稳定的客户关联。
People only they know and trust from the people there to buy things, and show them you very efficient it is to let people trust you the best way. Maintain good a update information E-mail groups can let you always keep in contact with the audience. You can use it to send updated notice or new product site news. You'll never have to worry that they'll forget you, because of your name or brand always on top. You can even sell advertising. But don't forget the most important point: you want to build up people to trust you and keep good customer relations.

对一名互联网技术品牌推广工作人员而言,最珍贵的资产便是時间,有时時间比钱财更关键。而時间是很比较有限的資源,因此你必不可少分离出来分清主次。假如你永远不知道什么叫关键的营销活动、哪些并不是,那么你便是在消耗珍贵的時间。
On an Internet marketing workers, most valuable property is the time, sometimes time more important than money. And time is very limited resources, so you must tell your priorities are. If you don't know what is important market activities, what is not, then you are a waste of precious time.

有些人将百度搜索引擎誉为宝物,乃至有些人想要是在百度搜索引擎百度搜索总排名到前10名,就能一夜成名。这仅仅个神话传说而已,别将你的宝贵时间消耗在哪上边。
Someone will search engines as a magic weapon, even somebody think as long as in the search engine to search results ranked top 10, can overnight. This is just a fabulous, don't waste your precious time in that top.

你应该需注意的一件事情是尽可能使你每日的工作中尽量自动化技术,包含执行订单信息。要想在网络上获得成功,你要务必将你绝大多数時间花在投放广告及做网络营销上边。
You should pay special attention to one thing is try to make you work each day as automation, including execute the order. In order to succeed online, you must also will spend most of the time you in advertising and do marketing it.

错误观念五(Error five):

选用不适度的广告宣传方式而摧毁你的知名度或许你听人说过,推送垃圾短信是在网上做生意在好方法。但它是巨大的一个错误观念。
Using the appropriate advertising means and ruin your reputation maybe you heard people say, send spam is doing business on the Internet in the good method. But this is a great mistake.

假如你硬要亲身实践活动一下得话,可休怪我没警示过你。假如你能列举一个根据垃圾短信赚到钱的事例,我能让你列举10个根据靠谱方式赚得大量的事例。你彻底沒有必需发这些令人反感的垃圾短信。
If you tend to practice a word in person, don't blame me didn't warn you. If you can give a junk mail make money through the example I can quote you 10 through the normal way to earn more examples. You did not need to send those annoying spam.

与发垃圾短信相近的是向新闻报道探讨 组或BBS推送与主题风格不相干的广告宣传。有那么多做网络广告的方法,为何一定要用这些起反作用力的方法呢?且不谈社会道德难题,这类个人行为压根算不上哪些商业服务觉得。
And sending spam is similar to the news group discussion or BBS send irrelevant ads. There are so many online advertising way, why must use the backlash of way? And don't talk about moral problem, this behavior far from what business sense.

作为一名在网上销售市场工作人员而言,你的知名度是很重要的财产。而推送垃圾短信是摧毁它的更快方式 。假如你考虑到的是长远打算,请不要应用垃圾短信。
As an online market workers, your reputation is very important assets. And send spam is the fastest way to destroy it. If you're thinking about a long-term strategy, please do not use junk mail.

错误观念六(Error six):

忘了营销推广是取得成功的重要假如你没告知他人,即便你的商品是世界上最好的,你也卖不掉。沒有广告宣传就沒有潜在用户,沒有潜在用户就没法市场销售,这看起来是最一般的基本常识,但也是最广泛的错误观念。
Forget the marketing is the key to success if you don't tell someone, even if your product is the best in the world, you also don't sell. Without advertising is no potential customers, no potential customers can't sales, it seems is the most common sense, but also is the most common pitfalls.

要想在做生意上取得成功,你只需进行2件事。最先,你需要开发设计出一个能够赚钱的运营模式。除非是你的商品或服务项目被证实是有使用价值的而且你的销售方式很有可能使你盈利,其他任何东西全是不成熟的。不要在没用的物品上虚度光阴,观察是很重要的。如果你创建起靠谱的运营模式之后,你也就应当将活力集中化在营销推广层面。假如你每一次的市场销售能赚10块钱得话,那么你只必须寻找十万个顾客就能赚一百万了。营销推广是商务接待的血夜。
To want to be a success in business, you only need to do two things. First, you need to develop a profitable business model. Unless your product or service is proof is of value and you may make you sales profit, any other things are not mature. Don't waste time on useless things, test is very important. When you set up reliable business model later, you should be focused on promotion. If every time you sales can make $10 words, you only need to find the 100000 customers can make 1 million....... Marketing is the business of the blood.

错误观念七(Error seven):

想不努力就能发家致富这一条不限于互联网技术行业,而其危险因素也是一样的。不论是在网上還是线下,挣钱非常容易,但你务必要辛勤努力。一个取得成功的运营模式并不是一朝一夕就能产生的,它就是你熬了多少个夜里才进行的。假如有些人说要教你一种不用勤奋就能赚钱方法,赶紧奔跑的兄弟,越是快就越好。
Don't think efforts to get rich this a not limited to Internet field, and the risk is the same. Whether online or offline, to make money, but you have to pay a labor. A successful business model can be formed overnight, it is you stayed up how many night to finish. If someone says to want to teach you a effort can make money of method, run it, the sooner the better.

想迅速发家致富的心理状态在网络上好像尤其时兴。但客观事实是沒有一切一个平常人能办得到这一点。追随这类骗术的結果仅仅耽搁真实的取得成功而已。快点儿面对现实吧:世界上沒有免费午餐!
Want to quickly get rich psychological in online seems to be particularly popular. But the fact is no ordinary people can do that. Follow the fraud results only delay the true success just. Hurry up to accept it, : there is no free lunch!

我确实无法释怀为何快速发家致富的心理状态在互联网技术上面那么广泛,但我只了解一件事,那便是网上挣钱先性后爱,要是勤奋一些,再再加上一点坚强不屈,基本上所有人都能取得成功。
I really can't imagine why get rich quick psychology in the Internet will so common, but I only know one thing, that is not to make money online in secret, as long as effort some, plus a bit perseverance, almost anyone can be successful.

错误观念八(Error eight):

不理解互联网技术的真实杀伤力互联网技术是一个沟通交流专用工具,它便是因此而建的。你能最大限度地运用它。它是迄今为止最便捷、最便宜的将商务信息传实现目标受众群体的方法。
Do not understand the Internet the true power of the Internet is a communication tool, it is built for this. You can maximize the use of it. It is the most convenient, the most cheap will communicate to the business information of the target audience way.

你能运用互联网技术的能量碰触遍布全世界的很多顾客。你要能够 为顾客出示传统式方法所无可比拟的顾客服务。除此之外,你要能够 运用互联网技术搜集信息内容、科学研究竞争者及与别人联系。
You can use the power of the Internet to a large number of customers touch throughout the world. You can also provide traditional ways cannot be likened to customer service. In addition, you can also use the Internet to collect information, research competitors, and contact with others.
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